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Founded in 2020 by Yair Adato and Gal Jacobi, with offices in New York and Tel Aviv, Bria builds visual generative AI for enterprises trained only on licensed data from partners such as Getty Images. Its platform uses a Visual Generative Language (VGL) for parameter-level control and attribution, targeting brands that need commercially safe image generation. RMBG 2.0 (November 2024), its BiRefNet-based background removal model, ships open weights under CC BY-NC 4.0 with commercial use licensed separately.