TAKE IT DOWN Act (Public Law 119-12)

Properties

kind: law
target: likeness
jurisdiction: US, federal
mechanism: Criminalizes publishing or threatening to publish nonconsensual intimate imagery, including AI-generated nonconsensual intimate imagery (deepfakes), via an interactive computer service; requires covered online platforms to implement a notice-and-removal process so a valid victim request results in takedown of the image and known identical copies within 48 hours, enforced by the FTC.
status: in-effect
owns: Federal criminal-plus-platform-takedown mechanism focused on nonconsensual intimate imagery including AI-generated content, distinct from tn-elvis-act's civil right-of-publicity model and from the NO FAKES Act's broader voice and likeness IP-right approach; the only entity here with an active federal enforcement agency and a fixed 48-hour takedown clock.
source: U.S. Senate Committee on Commerce, Science & Transportation, Cruz and Klobuchar release marking FTC enforcement start
notes: Signed into law May 19, 2025; the criminal prohibition took effect immediately, while the platform notice-and-removal requirement and FTC enforcement began May 19, 2026, one year later, per this release. Predates the 2026-07-11 window; included as backfill since the compliance and enforcement milestone (May 2026) is a material status change the catalogue has not captured.

kind: law
target: likeness
jurisdiction: US, federal
mechanism: Criminalizes publishing or threatening to publish nonconsensual intimate imagery, including AI-generated nonconsensual intimate imagery (deepfakes), via an interactive computer service; requires covered online platforms to implement a notice-and-removal process so a valid victim request results in takedown of the image and known identical copies within 48 hours, enforced by the FTC.
status: in-effect
owns: Federal criminal-plus-platform-takedown mechanism focused on nonconsensual intimate imagery including AI-generated content, distinct from tn-elvis-act's civil right-of-publicity model and from the NO FAKES Act's broader voice and likeness IP-right approach; the only entity here with an active federal enforcement agency and a fixed 48-hour takedown clock.
source: U.S. Senate Committee on Commerce, Science & Transportation, Cruz and Klobuchar release marking FTC enforcement start
notes: Signed into law May 19, 2025; the criminal prohibition took effect immediately, while the platform notice-and-removal requirement and FTC enforcement began May 19, 2026, one year later, per this release. Predates the 2026-07-11 window; included as backfill since the compliance and enforcement milestone (May 2026) is a material status change the catalogue has not captured.