Human Consent Standard (HCS) 1.0 (formerly RSL Media Human Consent Standard)

Properties

kind: standard
target: voice-and-likeness
jurisdiction: The Human Consent Foundation (industry)
mechanism: An XML and JSON-LD extension to the Really Simple Licensing (RSL) standard that lets a rights holder declare machine-readable AI permissions for identity attributes (name, image, likeness, voice, movement, signature) through an hcs:right element scoped to subject="identity", using permits or prohibits terms so AI systems can programmatically check consent at scale. The draft explicitly states it must not be used to grant or facilitate AI training, generation, reproduction, adaptation, or emulation involving the identity of a minor.
status: proposed
owns: A machine-readable, declaration-based identity-consent protocol meant for AI systems to query directly, distinct from the Digital Likeness Directive's directive-plus-takedown model and from any single vendor's consent workflow; backed publicly by talent including George Clooney, Meryl Streep, and Tom Hanks and by CAA and the Music Artists Coalition.
source: The Human Consent Foundation (humanconsent.org)
notes: Originally launched May 12, 2026 as the RSL Media Human Consent Standard by RSL Media, a public benefit nonprofit; the organization and specification have since been renamed to The Human Consent Foundation and Human Consent Standard. The current draft is dated August 8, 2026 and is explicitly marked 'This Draft MUST NOT be used for production implementation.' Both the May and August dates predate this lens's Aug 19 to Sep 4, 2026 search window; included as backfill because no standards-body entity is tracked in the baseline at all, and this is a named, primary-sourced draft spec rather than a press summary.

Provenance

Source: https://humanconsent.org/media

Properties

kind

standard

target

voice-and-likeness

jurisdiction

The Human Consent Foundation (industry)

mechanism

An XML and JSON-LD extension to the Really Simple Licensing (RSL) standard that lets a rights holder declare machine-readable AI permissions for identity attributes (name, image, likeness, voice, movement, signature) through an hcs:right element scoped to subject="identity", using permits or prohibits terms so AI systems can programmatically check consent at scale. The draft explicitly states it must not be used to grant or facilitate AI training, generation, reproduction, adaptation, or emulation involving the identity of a minor.

status

proposed

owns

A machine-readable, declaration-based identity-consent protocol meant for AI systems to query directly, distinct from the Digital Likeness Directive's directive-plus-takedown model and from any single vendor's consent workflow; backed publicly by talent including George Clooney, Meryl Streep, and Tom Hanks and by CAA and the Music Artists Coalition.

source

The Human Consent Foundation (humanconsent.org)

notes

Originally launched May 12, 2026 as the RSL Media Human Consent Standard by RSL Media, a public benefit nonprofit; the organization and specification have since been renamed to The Human Consent Foundation and Human Consent Standard. The current draft is dated August 8, 2026 and is explicitly marked 'This Draft MUST NOT be used for production implementation.' Both the May and August dates predate this lens's Aug 19 to Sep 4, 2026 search window; included as backfill because no standards-body entity is tracked in the baseline at all, and this is a named, primary-sourced draft spec rather than a press summary.