- jurisdiction
- Washington
- level
- state
- domain
- transparency
- status
- enacted-pending
- scope
- Requires 'covered providers' (entities producing generative AI systems with over one million monthly users, publicly accessible in Washington for personal use) to embed provenance data (e.g., watermarking or metadata) into video, image, or audio content their systems create or materially alter, and to offer users an optional manifest disclosure marking content as AI-generated.
- obligations
- Offer users an option to include a manifest disclosure (visible label) in image, video, or audio content created or materially altered by the AI system, clearly and conspicuously identifying it as AI-generated, that is permanent or extraordinarily difficult to remove; automatically embed a latent (hidden) disclosure/detection marker in such content; and provide a free public tool allowing users to check whether content was created or altered by the provider's system. Exact required metadata fields (e.g., system name, version, timestamp) were not independently confirmed against full bill text.
- effectiveDate
- 2027-02-01
- enactedDate
- 2026-03-26
- penalties
- Not specified in reviewed sources; enforcement is understood to proceed through Washington's Consumer Protection Act (RCW 19.86) as an unfair or deceptive act in trade or commerce, per the bill's own framework, rather than a bespoke penalty schedule.
- appliesTo
- Generative-AI system providers with over one million monthly users whose systems are publicly accessible in Washington
- notes
- Effective date (2/1/2027) and monthly-user threshold corroborated by DataGuidance and Consumer Reports testimony coverage of the bill. Domain detail: generative-AI content provenance / synthetic media transparency.